Awarding Sleeve Label Excellence

About the Awards

The AWA International Sleeve Label Awards 2022 are open for entries until 1st September 2022.

Judged by an international panel of industry experts, the Awards, now in their seventh year, are designed to recognize the industry’s outstanding achievements in stretch-and shrink-sleeve labeling and product decoration. 

The Awards are open to printers/converters, and end users/brand owners. All entries must be commercial products, or offer a label design or innovative sleeve labeling solution (in terms of technology/substrate/print method) for a commercial product manufacturer that is not yet on the shelf.

There is no cost (apart from postage) associated with entering the Awards, and you may enter as many sleeves, for as many categories as you wish.

Award winners will be announced at a special ceremony during the AWA International Sleeve Label Conference and Exhibition 2022, taking place in Amsterdam, Netherlands on October, 2021. 

Awards winners who are present at the ceremony will have their photo taken accepting their award. This will be published with press releases and via social media. If you do not wish for your photo to be published, please notify the onsite photographer at the time. 

Judging Criteria

Judges will give special consideration to the following features for each submission:

Printing and Artwork Execution:
What features in the printing process make this a remarkable example worth recognition?
Judges will consider registration; number of colors; graphic alignment at the seam; other notable attributes.

Shrink Execution onto Container:
How has the artwork been aligned, especially if this is not a round container? Are there wrinkles? Is there any pull-up?

Converting and Seaming:
Entrants should provide comments on slitting, seam lip, underlap and layflat.

Innovative Features:
These might include, for example, a foil/matte finish; tactile features; other special effects. 

Standout/Shelf Appeal:
What features make this sleeve label stand out on the retail shelf better than other products?

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