{"id":48463,"date":"2026-02-10T10:42:32","date_gmt":"2026-02-10T09:42:32","guid":{"rendered":"https:\/\/awa-bv.com\/?post_type=press-release&#038;p=48463"},"modified":"2026-02-26T16:43:10","modified_gmt":"2026-02-26T15:43:10","slug":"aipia-awa-smart-packaging-world-congress-2026","status":"publish","type":"press-release","link":"https:\/\/awa-bv.com\/?press-release=aipia-awa-smart-packaging-world-congress-2026","title":{"rendered":"AIPIA &amp; AWA Smart Packaging World Congress 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As regulation, data transparency, supply chain and sustainability requirements accelerate, the Congress is designed as a working event for brand owners and their suppliers, helping them to navigate the shift from pilots or limited campaigns to real-world, scalable deployment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key topics include <strong>\u201cDPP Not for Dummies\u201d<\/strong>, offering a practical deep dive into the EU <strong>Digital Product Passport <\/strong>and why smart packaging technologies are a vital component. The Congress will also address the adoption of the <strong>GS1 2D Barcode<\/strong> and the implications for supply chain management, authentication and other features offered by this globally recognized standard. &nbsp;In addition there will be sessions on <strong>supply &amp;<\/strong> <strong>cold chain intelligence<\/strong>, <strong>smart solutions to reduce food waste<\/strong>, and <strong>connected packaging for consumer engagement, trust, and transparency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond compliance, the Congress will explore how smart packaging technologies are being deployed to deliver measurable outcomes and real ROI, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connected Consumer Engagement<\/strong> \u2013 Turning packaging into a media channel using QR codes and smart tags to build loyalty, trust, first-party data capture, and post-purchase interaction.<\/li>\n\n\n\n<li><strong>Smart Solutions to Reduce Food Waste<\/strong> \u2013 Using real-time data and intelligent packaging to protect product integrity while strengthening ESG credibility.<\/li>\n\n\n\n<li><strong>Supply Chain Traceability &amp; Authentication<\/strong> \u2013 Protecting brand equity through secure identification, anti-counterfeiting, and real-time visibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These topics are addressed across three core conference tracks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Connected Brands &amp; Consumer Experience<\/strong><\/li>\n\n\n\n<li><strong>Sustainability &amp; Circular Innovation<\/strong><\/li>\n\n\n\n<li><strong>Supply Chain Intelligence &amp; Data Management<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A highlight of the Congress is the <strong>Brand Challenge 2026<\/strong>, a live, on-stage hackathon where a brand poses a real packaging challenge and solution providers respond in real time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 Congress is supported by <strong>Identiv, Markem-Imaje, Dracula Technologies, ETI Converting, <\/strong>and <strong>Toppan<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than a conference, the <strong>AIPIA &amp; AWA Smart Packaging World Congress<\/strong> serves as a platform for brand owners to learn from peers, challenge assumptions and accelerate implementation. With regulation tightening and expectations rising, the 2026 edition delivers clarity, insight, and practical direction at a critical moment for the packaging industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dates:<\/strong> 20\u201321 May 2026<br><strong>Location:<\/strong> Amsterdam, Netherlands<br><strong>More information:<\/strong> <a href=\"https:\/\/events.awa-bv.com\/AIPIA26#\/?lang=en\">https:\/\/events.awa-bv.com\/AIPIA26#\/?lang=en<\/a><\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","class_list":["post-48463","press-release","type-press-release","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/awa-bv.com\/index.php?rest_route=\/wp\/v2\/press-release\/48463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awa-bv.com\/index.php?rest_route=\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/awa-bv.com\/index.php?rest_route=\/wp\/v2\/types\/press-release"}],"wp:attachment":[{"href":"https:\/\/awa-bv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}