Flexible Food Packaging in Europe 2022

This study evaluates the consumption of flexible food packaging in Europe in 2022 and provides an outlook to 2025. The consumption of material based films by 11 market segments and vice versa, the distribution of market segments across 7 material based films, are reported. Another part of the study deals with sustainability in the flexible packaging sector. This includes the circular economy, European and country-specific regulations and ordinances and current material solutions such as mono materials, recyclates, biobased plastics and fiber-based solutions.

What’s in it for you?

What’s in it for you?

  • The consumption of material based films by 11 market segments and vice versa
  • The distribution of market segments across 7 material based films
  • Sustainability in the flexible packaging sector
Table of contents

2.1. Information about SCHÖNWALD CONSULTING 10
2.2. Methodology of Research 11
2.3. Objective 14
2.4. Geographical Scope 15
2.5. Structure of Market Analysis 16
3.1. Glossary and Terms 19
3.2. Descriptions 22
4.1. Definition of Flexible Packaging 24
4.2. Materials, Market Segments and Pack Types 25
4.3. Consumption by Market Segment and Material Based Films 33
4.3.1. Meat and Meat Products 34
4.3.2. Cheese and Dairy Products 35
4.3.3 Coffee and Tea 36
4.3.4. Dry Food 37
4.3.5. Bread and Bakery Products 38
4.3.6. Snacks 39
4.3.7. Confectionery 40
4.3.8. Convenience Food and Fresh Products 41
4.3.9. Beverages 42
4.3.10. Sealable Liddings 43
4.3.11. Pet Food 44
4.3.12. All Market Segments 45
4.4. Consumption by Material Based Films and Market Segment 46
4.4.1. PET Based Films 47
4.4.2. PA Based Films 48
4.4.3. OPP Based Films 49
4.4.4. PP Based Films 50
4.4.5. PE Based Films 51
4.4.6. PAPER Based Flexibles 52
4.4.7. ALUMINUM Flexible Foils 53
4.4.8. All Films 54
4.4.9. CAGR 2022 to 2025 55
5.1. Circular Economy 57
5.2. Regulations and Ordinances 59
5.2.1. EU Plastic Strategy 60
5.2.2. EU Directive 2018/852: Packaging and Packaging Waste 61
5.2.3. EU: Green Deal 63
5.2.4. EU: Circular Economy Action Plan 64
5.2.5. EU: Plastic Own Resource (“EU Plastic Tax”) 67
5.2.6. Specifics: Germany 69 Packging Act 69 The Central Agency Packaging Register 70 Minimum Standards for the Recyclability of Packaging 74
5.2.7. Specifics: United Kingdom 76 Packaging Waste: Producer Responsibility 77 Plastic Packaging Tax 80
5.3. European Converters: Goals of Sustainability 81
5.4. Material Solutions 83
5.4.1. Mono Materials 84
5.4.2. Fiber Based Solutions 89
5.4.3. Recyclates 95 Description and Volume 95 Mechanical Recycling 99 Chemical Recycling 100
5.4.4. Biobased and Biodegradable Plastic Materials 104
6. RESUME 111
Appendix I: Figures 114
Appendix II: Multi-Client Studies by SCHÖNWALD CONSULTING 118


AWA Labeling & Product Decoration Annual Review 2019 provides an overview of the global and regional label markets. The Annual Review provides the current status of key aspects of the industry, including global volumes; market structures; market characteristics by region; and growth rates. Raw material trends and M&A activity are also assessed. The report is a practical tool for producers, material suppliers, and all companies involved in the value chain.

Table of Contents

1. Introduction
1.1 Methodology
1.2 Definitions & Abbreviations
1.3 World Labeling & Product Decoration Markets

2. World Label Markets
2.1 World Label Volumes/Demand
2.2 Market Structures
2.3 Label Market Characteristics by Region
2.3.1 Europe
2.3.2 North America
2.3.3 Asia
2.3.4 South America
2.3.5 Africa & Middle East
2.4 Label Market Characteristics by Substrate
2.5 Label Market Growth Rates

3. Label Market Opinion Survey

4. Raw Material Assessment & Trends

5. Merger & Acquisition Activities

6. AWA Publications*

* Preliminary

The report includes:

  • Global volume
  • Regional volumes
  • Global and regional segmentation by label format (pressure-sensitive, glue applied, sleeving, in-mold, and other)
  • Regional end-use segmentation
  • Growth rates by region and label format
  • Global and regional label market characteristics
  • Label market structures
  • Global and regional label market characteristics by material
  • Raw materials assessment
  • Merger and acquisition activity
  • Results of the AWA industry survey

Additional information


Market Study


Single User License, Corporate Site License


North America

Release Year



Flexible Packaging

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