Connecting The Shrink Sleeve Labeling Industry & Its Customers

10-12 November 2021 | Cincinnati, OH USA - Hybrid Format

In collaboration with:

Sponsors 2021



The world's only Sleeve Label Conference - 15th edition

Building upon the success of previous years in-person meetings and the launch of AWAVirtual, the AWA &TLMI Sleeve Label Industry Conference & Exhibition 2021 will take place 10-12 November 2021 and in collaboration with TLMI. The in-person conference, combined with AWAVirtual, will bring the industry together on two levels, maximizing participation physically and virtually.  It is expected, through AWAVirtual™ that participation will be exponentially greater than in previous years, while maximizing networking opportunities with a hybrid event, including connecting to more participants across the value chain – converters and brand owners.

The Conference Program will feature presentations from industry leaders and experts, panel discussions and insights from brand owners on what is needed and expected from the industry and facilitating excellent networking opportunities physically and virtually.

The AWA & TLMI International Sleeve Label Industry Conference & Exhibition 2021 will help mark the 50-year milestone of AWA Alexander Watson Associates providing the specialty paper, film, packaging, coating and converting sector, particularly the labeling and shrink sleeve industry, the market intelligence, data, information and insights its needed since 1971.

The Covid-19 pandemic and its implications have disrupted and changed the world, but despite this, it is critical, more than ever, to connect and support a continued dialog and sharing of insights for the successful growth and sustainability of shrink sleeve labeling.

The AWA & TLMI International Sleeve Label Conference and Exhibition 2021 will feature exciting keynote speakers, panel discussions, exhibition and networking sessions, and the presentation of the AWA Sleeve Awards. 

Join the leading companies across the Sleeve Label value chain and sign up today!

Connecting The Shrink Sleeve Labeling Industry & Its Customers

AWA Sleeve Label Market Overview & Sessions

The AWA & TLMI International Sleeve Label Conference & Exhibition is a unique forum, bringing together key players across the industry and from around the globe.

The program includes presentations and panel discussions and offers excellent networking opportunities. In addition to the presentations, there will be physical and exhibition to maximise onsite interaction and online engagement. 

Sleeve Label Awards 2021

AWA Alexander Watson’s annual International Sleeve Label Awards, now in their seventh year and a recognized feature of the sleeve label industry’s calendar. The awards will be announced and presented during the AWA International Sleeve Label Conference and Exhibition.

Program 10 November 2021

12:00 – 17:00

Registration Opens, Networking activities & Table top Exhibition

17:00 – 19:00

Welcome, Cocktail Reception & AWA Sleeve Label Award
Corey M. Reardon, President & CEO AWA Alexander Watson Associates

Program 11 November 2021

Session 1: Market Trends  & Technology

07:00 – 08:30

Welcome Coffee, Networking, Table top Exhibition

08:30 – 09:00

Conference welcome and introduction followed by Labeling and Product Decoration Market and Shrink Sleeve
Corey M Reardon, President & CEO, AWA Alexander Watson Associates

09:00 – 09:30

TLMI Presentation
Linnea Keen, President, TLMI

09:30 – 10:00

The Future Floats! Meet EcoFloat, the polyolefin sleeve that boosts recycling!
Marika Knorr, Head of Sustainability and Communications, CCL Industries

10:00 – 11:00

Coffee Break & Table Top Exhibition

Session 2: Sleeve and Its Customers, from Sourcing of Materials to the Shelf

11:00 – 11:30

Alani – Case study in how Shrink Sleeve Labeling provided the energy to fuel massive growth
Will Schretzman – CPP,  Sr.Vice President, Packaging, Verst Logistics

11:30 – 12:30

Panel Discussion: From Concept to Consumer Delight: Keys to achieving shrink sleeves that win on-shelf

David Lukshus, CEO, COG Llc

Lindsey Frimming, CIO, COG, Llc
Tracy Murchison, Senior Design Manager – PCC Olay, Safeguard, IvoryProcter & Gamble
Kris Knox, Senior Design Producer – Personal Care, Procter & Gamble

12:30 – 14:00

Lunch Break

Session 3: Materials & Value Chain – Technical Advancements and Commercial aspects

14:00 – 14:30

Polyolefin Shrink Sleeves for Different Container Types
John Lyons, Senior Product Manager, Taghleef Industries

14:30 – 15:00

Digital Shrink Sleeves: The Future Today
Ricardo Rodríguez, Commercial Director, Mayapack

15:00 – 15:30

Coffee Break & Tabletop Exhibition

15:30 – 16:30

Film & Materials – Technical Advancements and Commercial Aspects


Linnea Keen, President, TLMI


Stephanie Beckler, Director of Research & Development, Bonset
John Lyons, Senior Product Manager, Taghleef Industries
Tom Hammer, Head of Technical Marketing, Siegwerk
Carl Williams, Technical Associate, Eastman 
Brian Harkins, Research Chemist, ICP

16:30 – 17:00 

Sleeves and Beer cans, a real application case
Tara Halpin, CEO & Owner, Steinhauser 
Greg Rouse, Co-Founder & COO, Braxton Brewing Co.

18:00 – 22:00

Networking Night & Braxton Brewing beer tasting

Program 12 November 2021

Session 4: Sustainability & Recycling

07:30 – 08:30

Welcome Coffee & Table top Exhibition

08:30 – 09:00

Machinery and Shrink Sleeves: The ecological transition
Sofiane Mameri, Sustainable Development Manager, Sleever International 

09:00 – 09:30

Shrink Sleeve & Packaging Trends You Can Profit From in 2022 
Heidi ChambersBusiness Development & Brand Manager, Indigo Label Solutions, HP

09:30 – 10:00

Shrink Sleeves – Pursuing Sustainability without Compromising Performance
Randall Welborn, Sales Manager, Bonset

10:00 – 10:30

How can you fit recyclable shrink sleeves in your printing operation?
John Pogatschnik, Marketing Manager NW NA, Flint Group

10:30 – 11:30

Coffee Break & Tabletop Exhibition

Session 5: Converting & Printing


570mm Printing Width is the Sweet Spot for PS and Sleeve Label Production
Werner Krummenacher, Gallus Market Region Manager North America & Northern Europe

12:00 – 12:30

Lenticular-Style Printing: An Un-tapped Application of Sleeves
Tom Baran, CEO & Co-Founder, Fathom Optics


Final Comments and Conference Close


AWA and TLMI International Sleeve Labeling Conference and Exhibition 2021




Cincinnati Marriott at RiverCenter
10 West RiverCenter Boulevard
Covington, Kentucky 41011 USA

Phone:+1 859-261-2900

We have arranged a special rate per room, per night for Conference delegates. 

The special rate is for a limited number of rooms based on a first come, first served basis. After this time the hotel will accept reservations based on availability and best available rate. 

Booking information will be provided upon registration for the event. 

Industry-Leading Network

Our events are attended by the thought leaders of the Specialty Paper, Film, Packaging Coating & Converting Industry. Use your chance to connect with them through our virtual platform!

Proceedings & Presentations

Every Premium Attendee will be able to access proceedings and presentations. The program will also be hosted on the Virtual platform for 1 month after the event! Never miss a detail again and share the knowledge and news with your colleagues.

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