12-13 October 2023 | Amsterdam, Netherlands

Connecting The Shrink Sleeve Labeling Industry




The World's Only Sleeve Label Conference - 17th edition

October 12-13 will mark a significant event in the sleeve label industry calendar, as AWA proudly presents the highly anticipated AWA International Sleeve Label Conference & Exhibition 2023, returning to Europe, ready to inspire, educate, and connect professionals from across the value chain and across the globe.

Prepare to be engaged by an exceptional program that brings together industry leaders, experts, and brand owners, all centered around the theme “Connecting the Shrink Sleeve Labeling Industry.” We believe that by fostering connections, sharing knowledge, and embracing collaboration, we can further drive innovation, growth, and sustainability.

The Conference will feature three main sessions, with Voice of the Customer input throughout, designed to provide comprehensive insights and thought leadership:

  • Market & Industry Insights: Explore Current Trends and Industry Insights.  We will delve into the latest trends, market developments, and best practices shaping the sleeve label industry. Gain valuable insights through informative presentations and Keynote speech. Data and information will be shared to set the tone for the conference.
  • Technology & Developments:  Uncover the advancements and breakthroughs in sleeve labeling technology and film converting.  Discover cutting-edge solutions, innovations, and industry developments that are revolutionizing the way we produce and apply shrink sleeve labels.  Engage in discussions with experts who will share their expertise, challenges, and success stories.
  • Sustainability & The Future:  At AWA, we recognize the importance of sustainability across the labeling, product decoration and packaging sector.  Join us as we explore best practices, eco-friendly materials, recycling initiatives, and circular economy solutions.  Gain valuable insights into the latest strategies for minimizing environmental impact and meet industry leaders who are making a difference.

Throughout the conference, we are honored to feature presentations from brand owners who will provide their perspectives, insights, and expectations.  Learn firsthand what brand owners are looking for, their challenges, and how sleeve labeling can meet their evolving needs. This unique opportunity to hear directly from brand owners will provide valuable insights for all participants.

One of the highlights of the AWA Sleeve Label Conference is the prestigious AWA Sleeve Awards. Witness the recognition of exceptional achievements, groundbreaking innovations, and remarkable contributions within the sleeve label sector.  Celebrate excellence and be inspired by the work that continues to shape our industry.

Don’t miss out on this unparalleled opportunity to stay ahead of the game and make lasting connections. Secure your spot today and be part of the future of sleeve labeling!

Join the leading across the Sleeve Label value chain and sign up today!

Program Thursday 12 October 

07:00 – 9:00

Tabletop Exhibition & Registration Open


09:00 – 09:30

Welcome & AWA Sleeve Label Market Overview Presentation
Corey M Reardon, President & CEO, AWA Alexander Watson Associates

09:30 – 10:00

Keynote: M&A in the Packaging, Labeling, Film, & Converting Sector
Thomas Blaige, Chairman & CEO, Blaige & Company

10:00 – 10:30

HolyGrail 2.0: Watermarking sorting for FMCG. A project update
Jan ‘t Hart, Senior Consultant at Jan ‘t Hart Consulting

10:30 – 11:20

Coffee Break & Tabletop Exhibition

11:20 – 11:30

Innovation and Technology Showcase


11:30 – 12:00

Automate your Shrink Sleeve Productions
Bert Van der Perre, Associate Director of Sales, Hybrid Software
Pascal Wybo, Product Manager, Hybrid Software

12:00 – 12:30

Innovations in Narrow Web Pouches: Redefining Packaging Solutions
Koen Vlieghe, Zone Business Director Labels for Northern Europe, Bobst

12:30 – 13:30

Panel Discussion: Unveiling the Future: Technological Advancements in Films and Converting
Marika Knorr, Head of Sustainability and Communication, CCL Label
– Jonathan Hewitt, Global Strategic Innovation Projects Manager, Innovia Films
– Abdullah Mahmood Khan, Global Head of Packaging Innovation, Henkel Consumer Brands
– Laurent Foldès, Market Development Manager Labels, KP Films
– Stephanie Beckler, Director of R&D / QA, Bonset America Corporation
– Natalie Visagie, Product Manager Labels, Taghleef Industries 

13:30 – 14:30

Lunch & Tabletop Exhibition


14:30 – 15:00

A New Star was Born – Sustainable Shrink Sleeves that Boost Recycling
Marika Knorr, Head of Sustainability and Communication, CCL Label

15:00 – 15:30

Plastics: Learnings From their too Massive Success to Create a Sustainable Tomorrow!
Philippe Reutenauer, Consultant and Facilitator, Endless

15:30 – 16:10

Coffee Break & Tabletop Exhibition

16:10 – 16:40

L’Oréal for the Future                                                                                                                                                                                Erik Troost,Corporate Communication, Engagement & Sustainability Director, L’Oréal Benelux

16:40 – 17:10

Sleeve Label Excellence – Journey of Innovation & Collaboration – A Winning Case Study of Coppa Cocktails.
Rogier Rubens, Account Manager, Reynders Label Printing
Cindy Steenblik, Sales Director Contract Bottling, Toorank International Spirits – Coppa Cocktails

17:10 – 17:30

Sleeve Label Awards:  2022 Recap and 2023 Winner Announcement

17:30 – 19:00

Cocktail Reception and Tabletop Exhibition

Program Friday 13 October 

08:00 – 09:00

Continental Breakfast, Tabletop Exhibition & Registration 

09:00 – 09:30

Welcome & AWA Sleeve Label Market Overview Presentation Part 2
Corey M Reardon, President & CEO, AWA Alexander Watson Associates

09:30 – 10:00

3 Things you must learn from the Indian Packaging Industry
Chetan Jain, Executive Director, Taurus

10:00 – 10:50

Coffee Break & Tabletop Exhibition

10:50 – 11:00 

Innovation and Technology Showcase

11:00 – 11:30

Mastering Sleeve Label Excellence: Sustainable innovations by Masterpress
Jeroen de Haan, General Manager, Masterprerss
Gabriel Magdaleno, Sales & Marketing Director, Masterpress

11:30 – 12:30

Panel Discussion: The Future of Sustainability and Packaging
Anum Javed Beg, Manager Market Intelligence & Business Insights, AWA Alexander Watson Associates
– Ingrida Kanopkaite, Packaging Category Director, Closures and Labels, Pernod Ricard
– Hansruedi Nef, Product Manager BU Narrow Web EMEA, Siegwerk
– Laurent Degroote, Application Development Representative, Eastman
– David Leshem, Chief Business Officer, Velox


Conference Closing
Corey M Reardon, President & CEO, AWA Alexander Watson Associates

Registration to the Conference

AWA Sleeve Label Conference & Exhibition 2023



Sleeve Label Awards 2023

AWA Alexander Watson’s annual International Sleeve Label Awards, now in their ninth year and a recognized feature of the sleeve label industry’s calendar. The awards will be announced and presented during the AWA International Sleeve Label Conference & Exhibition 2023.

Find out if your achievements in sleeve label can get an industry recognition through AWA Sleeve Label Awards!

Industry-Leading Network

Our events are attended by the thought leaders of the Specialty Paper, Film, Packaging Coating & Converting Industry. Use your chance to connect with them through our virtual platform!

Proceedings & Presentations

Every Premium Attendee will be able to access proceedings and presentations. The program will also be hosted on the Virtual platform for 1 month after the event! Never miss a detail again and share the knowledge and news with your colleagues.

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