7th - 8th June 2023 | Minneapolis, MN, USA


About the Workshop

The Shrink Sleeve Label Technologies Workshop is an interactive guide to the technologies and processes involved with Sleeve Labels. 

The workshop is designed to update participants on developments in shrink sleeve label processing, including their background, manufacture and end-use. The program features both theory and practice with dedicated live demonstration sessions at the Accraply facilities, in the Minneapolis area. 

The workshop is ideal for participants new to the technology, or those wishing to extend and update their understanding of the shrink sleeve label format. It is an excellent learning opportunity for those professionals needing a primer on the technical aspects of the conversion and application of heat shrink sleeve label products.

Participants at the workshop will include representatives from label printers, end-users, applicators, and co-packers involved with marketing, research, technical support, quality control, and production. Please note, we reserve the right to limit participation to representatives of label converters and brand owners and is hosted by top suppliers to the industry. Therefore, all registrations are subject to approval. 

This workshop will provide an interactive guide to the technologies and processes involved in sleeve labeling and is focused on updating participants on developments in heat shrink sleeve label processing, from design to manufacture and end use. 

Join the leading companies across the Sleeve Label value chain and sign up today!

Workshop Highlights

Match Theory With live demonstrations

The workshop incorporates theoretical presentations with dedicated live demonstration sessions at the Accraply Inc. facility. 

Key Industry Presentations

Presentations from experts give greater insight into the technology providing enhanced learning directly from the industry specialists.

"Cures and Remedies" Panel Discussion

Gives the opportunity to ask experts your quality related questions to overcome common issues. The panel representatives are from companies supporting the workshop, and will give practical examples of how the issues can be avoided or remedied.

AWA Shrink Label Technology Manual and Test Methods

Workshop participants receive a complimentary copy of an AWA published manual containing a basic list of test methods for shrink sleeve labels. These methods can be used, or adapted, to further improve the levels and consistency of quality with shrink sleeve labels.

Printed workshop material

A copy of the printed manual, which contains workshop content and presentations, provides a reference and summary of the workshop to take away. The manual also contains a “glossary of terms”.

Excellent Peer networking

Informal and face-to-face networking opportunities with industry professionals.

Career training at an affordable price

Two days packed with in-depth training, useful for your everyday work and career development.

Register Now

Shrink Sleeve Label Technologies Workshop

$850.00 – $995.00


AWA has arranged special room rate of $159 per night for delegates at:
Hampton Inn Brooklyn Park
9470 West Broadway,
Brooklyn Park,
MN 55445USA

The special rate is for a limited number of rooms based on a first come, first served basis. After this time the hotel will accept reservations based on availability and best available rate. A link to book your accommodation will be provided with your registration confirmation.


Accraply Facility Minneapolis
9350 W Broadway Ave Ste 190, Minneapolis, MN 55445
+1 763-557-1313

Program Wednesday June 7 

07:00 – 08:00

Registration at Hotel


Arrival to Accraply

8:15 – 8:45

Welcome & Workshop Introduction – Setting the Scene
Dr. Seamus Lafferty, President, Accraply Inc. 

8:45 – 9:15

Labeling & Product Decoration and Shrink Sleeve Market Overview
Anum Javed Beg, Manager Market Research, AWA Alexander Watson Associates

9:15 – 9:45

Shrink Film Selection
Randall Welborn, Sales Manager, Bonset America Corporation
Stephanie Beckler, Director of R&D / QA, Bonset America Corporation

9:45 – 10:15

Polyolefin Shrink Sleeve Film
Facilitator: Jhon Lyons, Senior Product Manager, Taghleef

10:15 – 10:45

Coffee Break              

10:45 – 11:15

Prepress: Digital Packaging Mockups – At the speed of imagination
Facilitator: Heath Luetkens, Director of Technical Innovation, iC3D/Hybrid Solutions

11:15 – 11:45

Press Production – Mark Andy
Bill Enright, Application Integration Manager, Mark Andy
Alfredo Lopez, Lean Manufacturing Specialist, Mark Andy

11:45 – 12:15

Film and Ink Testing
Facilitator: John Kilbo, Innovation Technical Manager, Siegwerk Environmental Inks

12:15 – 13:00

Lunch Break



Label Production – Press/Film/Inks

Speaker: Mark Andy, Siegwerk, Bonset, Taghleef

Group B
Film & Ink Testing Lab

Speaker: Siegwerk, Bonset, Taghleef

Group C
Graphic Placement/Distortion Demonstration

Speaker: iC3D/Hybrid Software

14:15 – 15:15


15:15 – 15:30

Coffee Break              

Film & Ink Testing Lab

Speaker: Siegwerk, Bonset, Taghleef

Graphic Placement/Distortion Demonstration
iC3D/Hybrid Software


Label Production – Press/Film/Inks

Speaker: Mark Andy, Siegwerk, Bonset, Taghleef

15:30 – 16:30


Graphic Placement/Distortion Demonstration

Speaker:  iC3D/Hybrid Software

Label Production – Press/Film/Inks

Speaker: Mark Andy, Siegwerk, Bonset, Taghleef


Film & Ink Testing Lab

             Speaker: Siegwerk, Bonset, Taghleef

16:30 – 17:45

Round Table: “Shrink Sleeve Labeling: The Sustainable Solution for Packaging”
– Tom Hammer, Head of Technical Marketing, Siegwerk EIC
– Stephanie Beckler, Director, R&D/Quality Assurance, Bonset America Corp
– Michelle Bryson, Global Sustainable Packaging Leader, Accraply
– John Lyons, Senior Product Manager, Taghleef Industries Inc.
– Tony Kagemann, Project Lead – Innovation & Sustainability, Siegwerk USA

17:45 – 19:00

Cocktail & Networking Reception at Accraply Facility


Back to the Hotel

Program Thursday June 8


Arrive to Accraply Facility

08:15 – 08:30

Welcome Back

8:30 – 09:15

Shrink Sleeve Converting – an art, or a poorly understood science?
Ben Ritter, Regional Sales Executive / Shrink Sleeve & Converting Specialist, Accraply Inc.
Joe Leonard, Regional Sales Executive, Accraply Inc. 

09:15 – 10:45

Live Demo – Slitting, Seaming and Inspection 
Facilitator Accraply

10:45 – 11:00

Coffee Break

11:00 – 11:45

Shrink Sleeve Application & Shrinking
Speaker: Doug Machacek, Application Engineer / Project Manager, Accraply Inc. 

11:45 – 12:30

Lunch Break

12:30 – 13:30

Live Demo: Application & Shrinking 
Facilitator Accraply

13:30 – 14:30

Panel Discussion – Ask the Experts

Moderator: Joe Leonard, Regional Sales Executive, Accraply Inc.

Tom Hammer, Head of Technical Marketing, Siegwerk EIC
Hybrid Software
Mark Andy


Workshop Closing

Your benefits From Attending an AWA Event

Industry-Leading Network

Our events are attended by the thought leaders of the Specialty Paper, Film, Packaging Coating & Converting Industry. Use your chance to connect with them!

Proceedings & Presentations

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