Sleeve labeling technologies are distinguished from other labeling formats by their ability to provide a full 360°, head to toe presentation of graphics and data on a wide variety of complex container geometries. Within the overall sleeve label format, the technologies differ in their abilities to accommodate contoured containers and the degree that they can meet a head to toe requirement. Associated with the increase in the use of plastics for packaging, such labels offer packaging
technologists, designers, and brand managers high quality aesthetics supporting brand image and recognition.