AWA Pressure-sensitive Label Market Report 2025
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A comprehensive outlook to one of the largest labeling technologies
Pressure-sensitive labels are flexible, cost-effective and one of the largest labeling technologies on the market. But its benefits don’t stop there: High-quality graphics make it attractive for end-users and manufacturers alike.
The AWA Report looks at the market from an application category, end-use segment, and facestock material perspective, while diving into each region and sub-region separately. The market structure in the pressure-sensitive label industry can be a complex one, therefore knowledge and insight into the dynamics of the market, both present and future, are essential to operating successfully in this market. AWA Pressure-sensitive Label Market Report 2025 is a valuable tool for successfully navigating the market.
Table Of Contents
1. Introduction
1.1.  Methodology
1.2.  Definitions & Abbreviations
2. Executive Summary
3. Label Markets
3.1.  Product Decoration & Identification Technologies
3.2.  Global Label Market
3.3.  Pressure-sensitive Label Technologies & Global Markets
4. Global Pressure-sensitive Label Markets
4.1.  Pressure-sensitive Labeling
4.2.  Pressure-sensitive Label Market Structure
4.3.  Value Chain
4.4.  Pressure-sensitive Label Market Segmentation
4.4.1.  Application Categories
– Variable Information Printing (VIP)
– Primary Product Labeling
– Promotional
– Functional/Security
4.4.2.  End-use Market Segmentation
– Food
– Beverage
– Health & Personal Care
– Pharmaceuticals
– Industrial Chemical
– Automotive
– Household Chemical
– Consumer Durables
– Transport & Logistics
– Office Products
– Retail
– Other
4.4.3.  Regional Market Segmentation
– Europe
– North America
– Asia
– South America
– AME
4.4.4.  Material-Substrate Segmentation
– Coated Paper
– Uncoated
– Direct Thermal/ Thermal Transfer
– PE
– PP
– Other
5. European Pressure-sensitive Label Market
5.1.  European Pressure-sensitive Label Market – Market Structure & Value Chain
5.1.1.  European Pressure-sensitive Label Market – Market Structure
5.1.2.  European Pressure-sensitive Label Market – Value Chain
5.2.  European Pressure-sensitive Label Market –Segmentation
5.2.1.  European Pressure-sensitive Label Market – Application Category
5.2.2.  European Pressure-sensitive Label Market – End-use Markets
5.2.3.  European Pressure-sensitive Label Market – Materials
5.2.4.  Regional Markets
– Western
– Central
– Southern
– Nordic
– Eastern
– Turkey
– Russia
5.3.  European Pressure-sensitive Label Market – Trends & Forecasts
6. North American Pressure-sensitive Label Market
6.1.  North American Pressure-sensitive Label Market – Market Structure & Value Chain
6.1.1.  North American Pressure-sensitive Label Market – Market Structure
6.1.2.  North American Pressure-sensitive Label Market – Value Chain
6.2.  North American Pressure-sensitive Label Market – Segmentation
6.2.1.  North American Pressure-sensitive Label Market – Application Categories
6.2.2.  North American Pressure-sensitive Label Market – End-use Markets
6.2.3.  North American Pressure-sensitive Label Market – Materials
6.2.4.  North American Pressure-sensitive Label Market – Regional Markets
6.2.4.1.  USA
6.2.4.2.  Canada
6.2.4.3.  Mexico
6.3.  North American Pressure-sensitive Label Market – Trends & Forecasts
7. Asian Pressure-sensitive Label MarketÂ
7.1.  Asian Pressure-sensitive Label Market – Market Structure &Value Chain
7.1.1.  Asian Pressure-sensitive Label Market – Market Structure
7.1.2.  Asian Pressure-sensitive Label Market – Value Chain
7.2.  Asian Pressure-sensitive Label Market – Market Segmentation
7.2.1.  Asian Pressure-sensitive Label Market – Application Categories
7.2.2.  Asian Pressure-sensitive Label Market – End-use Markets
7.2.3.  Asian Pressure-sensitive Label Market – Materials
7.2.4.  Regional Markets
7.2.4.1.  Japan
7.2.4.2.  China
7.2.4.3.  South Korea
7.2.4.4.  South East Asia
7.2.4.5.  India
7.2.4.6.  Taiwan
7.2.4.7.  Oceania
7.3.  Trends & Forecasts
8. South American Pressure-sensitive Label Market
8.1.  South American Pressure-sensitive Label Market – Market Structure & Value Chain
8.1.1.  South American Pressure-sensitive Label Market – Market Structure
8.1.2.  South American Pressure-sensitive Label Market – Value Chain
8.2.  South American Pressure-sensitive Label Market – Segmentation
8.2.1.  South American Pressure-sensitive Label Market – Application Categories
8.2.2.  South American Pressure-sensitive Label Market – End-use Markets
8.2.3.  South American Pressure-sensitive Label Market – Materials
8.2.4.  Regional Markets
– Brazil
– Argentina
– Colombia
– Chile
– Rest of South America
– Central America
8.3.  Trends & Forecasts
9. Africa & Middle East Pressure-sensitive Label Market
9.1.  Africa & Middle East Pressure-sensitive Label
Market – Market Structure & Value Chain
9.1.1.  Africa & Middle East Pressure-sensitive Label Market – Market Structure
9.1.2.  Africa & Middle East Pressure-sensitive Label Market – Value Chain
9.2.  Africa & Middle East Pressure-sensitive Label Market Segmentation
9.2.1.  Africa & Middle East Pressure-sensitive Label Market – Application Categories
9.2.2.  Africa & Middle East Pressure-sensitive Label Market – End-use Markets
9.2.3.  Africa & Middle East Pressure-sensitive Label Market – Materials
9.2.4.  Regional Markets
– Middle East
– Israel
– South Africa
– East Africa
– West Africa
– North Africa
– Iran
– Others
9.3.  Trends & Forecasts
10. Technology Trends
10.1.  Pressure-sensitive Label Materials
10.2.  Pressure-sensitive Label Printing
10.3.  Pressure-sensitive Label Application Processes
11. The Future For Pressure-sensitive Labeling
11.1.  Market Trends and Forecasts
11.2.  Environmental Issues
12. Company Profiles & Directory
12.1.  Pressure-sensitive Laminators
12.2.  Paper Suppliers
12.3.  Film Suppliers
13. AWA Publications