Press Release: AIPIA & AWA World Congress 2026

Join the AIPIA & AWA World Congress 2026 in Amsterdam, where smart, connected, data-driven packaging takes center stage. Discover the latest innovations, hear from leading brands, explore real-world applications, and network with the global smart packaging community.

1 October 2025

Smart, Connected, Data-Driven – Leading Brands and Innovators Head to Amsterdam!

Big international Brands are signing up to speak and participate at the upcoming AWA & AIPIA World Congress, taking place at the Novotel RAI, Amsterdam on 11–12 June 2026.

In recent years, interest in intelligent connected packaging has surged, with brands seeking solutions to cut waste, improve efficiency, and engage consumers. The Congress is timed to highlight real advances – from measuring ROI in retail, food, beauty, and apparel, to the latest in RFID, NFC, QR codes, AR, blockchain, and digital twins. Sessions will also explore how global brands are using smart packaging to connect with consumers, enable smarter logistics through IoT and cloud platforms, integrate packaging into enterprise systems, and meet EU sustainability goals through initiatives like the Digital Product Passport.

This year’s key tracks include:

Connected Brands & Consumer Experience
Sustainability & Circular Innovation
Supply Chain Intelligence & Data Management

The AIPIA World Congress is the established meeting place for seekers and providers of smart packaging solutions. It uniquely brings together the full spectrum of active and intelligent packaging technologies, offering unmatched networking opportunities, live demonstrations, and the chance for technology providers to form collaborations that accelerate complete end-to-end solutions.

The famous Brand Owner Challenge will close the Congress on day two. Here, technology providers each get three minutes to pitch their solutions – whether for marketing, brand protection, supply chain optimization, or data collection – directly to a major Brand Owner. The stakes are high, only one can win, and attendees get a front-row seat to the action.

Another highlight is the Workshop on Smart Packaging in Connected Care, focusing on key applications such as patient adherence, anti-counterfeiting, cold chain monitoring, and the use of RFID and QR codes to improve pharma logistics and traceability.

We can’t wait to welcome both old and new attendees to this year’s edition.

To learn more or register, click: HERE