Labeling and product decoration are critical to the packaging industry, combining essential product identification with the sales-enhancing properties of branding and on-shelf visibility.  The status of this market is documented in the newly published 20th edition of the AWA Labeling and Product Decoration Market Report 2026. It explores all the different facets of the subject across the main labeling formats – pressure-sensitive, glue-applied, sleeving, and in-mold labels. 

The new study details the profiles of the different label technologies and end-use segments and sets them in the context of in-depth regional market analyses.  In 2025, AWA estimates that the global label market was approximately 76 billion square meters, showing a 2.8% increase over the prior year. While these figures span all the label and product decoration technologies, 39% of these volumes were in pressure-sensitive labels, 35% in glue-applied labels, and 20% in sleeve label technologies.  

Market Uncertainty in 2025

After a period of recovery following a turbulent 2023, 2025 was marked by a challenging economic environment in key regions and high uncertainty, leading to muted demand. The second half of the year, however, delivered stronger results than expected as the market adapted to new trade policies and economies outperformed expectations.

Looking ahead, the global label market is expected to maintain steady growth, with a projected compound annual growth rate (CAGR) of 2.8% between 2025 and 2028.

Strategic Insights for Business Planning

The report offers valuable information for businesses looking to make informed decisions in the labeling and product decoration market. With reliable market forecasts and expert analysis, this report helps companies identify growth opportunities and refine their strategies for the years ahead.

Contact:
AWA Alexander Watson Associates
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About Alexander Watson Associates (AWA)

AWA Alexander Watson Associates, founded in 1971, is a globally recognized Market Intelligence & Business Insight Services company whose specialization and expertise in the specialty paper, film, packaging, coating and converting sector, including specialty papers, pressure-sensitive materials, release liners, and other product and market segments, extends over many years and provides a unique database of information and knowledge capital.  AWA was founded in 1971 by Alexander Watson to provide clients with practical, reliable and expert knowledge-based information, including a portfolio of leading industry conference and events.