AWA Report Projects 3.3% Growth in Global Pressure-sensitive Graphic Arts Market by 2026

This study focuses primarily on companies who process pressure-sensitive graphic film materials and add value to the film itself. The products serve primarily as a carrier of an advertising, branding, informative, décor or safety message.

Over the past few years, the graphic arts market has experienced steady growth. Between 2013 and 2019, the market expanded at a compound annual growth rate (CAGR) of 5.8%. Although the market has begun to recover after the decline in 2020, it is projected to grow at a slower rate than in the past, largely due to a slowdown in Asia, the largest market. The global pressure-sensitive graphic arts market is expected to grow at a CAGR of 3.3%
between 2023 and 2026.

Regionally, Asia holds the largest market share for graphic arts, with 39% of production occurring there. North America and Europe follows with 26% and 25% respectively, while Africa and Middle East (AME) and South America each account for 5%.

The global pressure-sensitive graphic arts market consists of five main market segments.

– Indoor advertising and branding
– Outdoor advertising and branding
– Vehicle graphics
– Road traffic and safety markings
– Architectural graphics

Globally, while Architectural Graphics have the smallest market share among other segments, it is also forcested to have the highest CAGR of 4.4% between 2023 and 2026. The two biggest segments in market share; Indoor and Outdoor Advertising and Branding stand for 55% marker share of all segments, with a forecasted CAGR between 2023-2026 of 2.9% for Indoor, and 3.1% for Outdoor.

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The AWA Pressure-sensitive Graphic Arts Market Report 2024 is now available for purchase. To learn more about the report and the latest industry information click here.